UN Women India has partnered with renowned actor and producer Samantha Ruth Prabhu for the 2025 16 Days of Activism against Gender-Based Violence campaign (25 November–10 December). Under the theme "UNiTE to End Digital Violence against All Women and Girls," the campaign addresses one of the fastest-growing forms of abuse globally.

Samantha Ruth Prabhu on joining UN Women India

Samantha is known for acclaimed performances in the Tamil and Telugu films, and the Indian TV Series, The Family Man, commands over 37 million social media followers. In a video message released today, she highlights the harms women and girls face online, from harassment and stalking to doxxing, deepfakes, and manipulated images.