Updated On: 13 August, 2015 08:31 AM IST | | Dhara Vora
<p>Designer Anita Dongre has launched a new label that offers a collection made in association with many NGOs, with the aim to preserve India’s crafts and textile traditions</p>

There are various elements to the collection, such as this one that uses traditional dyeing styles in a contemporary way, with more geometric patterns
After starting affordable high street labels in addition to a successful couture line, fashion designer Anita Dongre is ready again with a new label and a new store — Anita Dongre Grassroot.

There are various elements to the collection, such as this one that uses traditional dyeing styles in a contemporary way, with more geometric patterns. Pics/Sayed Sameer Abedi