Updated On: 29 July, 2025 07:32 PM IST | Mumbai | mid-day online correspondent
Aamir Khan has now applied a new strategy for his upcoming films and it is commendable. Instead of choosing platforms like Prime or Netflix, he has planned to release Sitaare Zameen on Youtube following par-per-view model at a nominal price of Rs 100 to reach a wider audience

Aamir Khan
Actor Aamir Khan recently returned to the big screen with Sitaare Zameen Par. After the release, reports were rife that the actor will skip the traditional method of OTT release. Instead of the usual OTT platforms like Netflix or Amazon Prime, Aamir plans to release the movie on YouTube following a pay-per-view model. The film is expected to be available on YouTube about eight weeks after its theatrical release. He has now shared the idea behind this concept at an event.
In an unprecedented move to democratize content consumption, Aamir Khan has chosen to release his latest film on YouTube movies-on-demand, immediately after its theatrical run, ensuring it reaches every corner of the world at an accessible price. This bold decision sets a new precedent for film distribution globally. Sitaare Zameen Par will be available exclusively on YouTube and will not be released on any other digital platform.
The Laal Singh Chaddha actor today announced the global release of his superhit theatrical film Sitaare Zameen Par, exclusively on YouTube starting on 1 August 2025. Audiences can now rent the movie by paying a fee, turning every home and device into a janta ka theatre. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages.