Celebrated filmmakers and creative marketers from across the country came together to take a deep dive into the future of cinema at the second Jagran Cinema Summit held at the Taj Santacruz. Film Critic & Festival Director, Jagran Film Festival, Mayank Shekhar also announced the opening film for JFF- the much awaited, Lady Gaga’s A Star is Born.

The event began with a passionate session spearheaded by Mayank Shekhar with well-renowned director Rohit Shetty who gave helpful pointers on ‘How to be the Audience’s BFF (Best Friend Forever),' something most aspiring filmmakers strive to do. “I always keep the mass appeal in mind. I’m happy when my audience is happy. That gives me a high. To understand what will work, you need to observe and spend time with the audience, trust your instinct and delve deep into the history of cinema, that’s the only way you will be brave enough to create something great.”