The industry is known for its cutthroat ways. So much so that it&rsquo;s no surprise to hear of a star sparing no efforts to steal the thunder from another. The latest is that Anushka Sharma slashed her fee to steal a march on Katrina Kaif for a two-wheeler endorsement deal that both the actresses were eying.u00a0 <img alt="" src="/imagedata/2012/may/Anushka-Sharma.jpg" style="width: 500px; height: 717px; " /> A well-placed executive in the advertising world tells us that the two-wheeler company was initially considering Katrina to be the brand ambassador for their women&rsquo;s range. &ldquo;However, when they learnt that her fee for an annual contract would be Rs 6 crore, some Anushka&rsquo;s name was instead suggested, as she would charge comparatively lesser, being Katrina&rsquo;s junior,&rdquo; revealed our source. <img alt="" src="/imagedata/2012/may/Katrina-Kaif_4.jpg" style="width: 500px; height: 662px; " /> Apparently when they heard that Anushka was quoting Rs 4 crore, they had second thoughts about her. &ldquo;The brand custodians felt that paying Rs 6 crore to Katrina would get them more visibility and could translate into higher sales than signing Anushka for Rs 4 crore,&rdquo; divulges our informer. Anushka, after hearing this, is said to have slashed her fee, just in order to ink the deal. &ldquo;When the brand custodians heard she was not only willing to sign the deal for Rs 3 crore, but also give a couple of days more than Katrina for the shoot, they decided to go ahead with her,&rdquo; recalls the source. We&rsquo;re told that while the contract has been signed a few days ago, the concerned agency is yet to shoot a campaign with the actress. &ldquo;Now that Anushka has inked the deal, the agency will create the campaign keeping her bubbly and effervescent image in mind,&rdquo; concludes our informer.u00a0

Arch rivals Salman and Shah Rukh at the same place?

The actress is said to have slashed her fee to steal a two-wheeler endorsement deal from right under Katrina Kaif's nose

Anushka scoots ahead of Katrina

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Anushka scoots ahead of Katrina

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