"Alexa, open Bauua from Zero." Yes, you heard that right! Shah Rukh Khan's Zero now has an Alexa skill. Fans can listen to Bauua Singh's voice all day long on their Amazon Echo smart speakers. This is the first time where a Bollywood movie has developed such an innovation as a part of their promotional activities.

Using the Zero movie skill, users will be able to ask the device to talk to Bauua who will narrate shayaris, life fundas and jokes to liven up their day. Additionally, users can also enjoy the trailer of Zero, dialogues and the film's trivia.