Shah Rukh Khan's group companies, Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation and Red Chillies VFX announced several initiatives to support the efforts of Prime Minister, Shri Narendra Modi ji and the Government in its COVID-19 fight.

Mr. Shah Rukh Khan said "Given the enormity of the task, my team and I discussed ways to contribute in our own modest way. We have come up with a series of initiatives, which we hope will make a small difference. The efforts of our Prime Minister, Shri Narendra Modi ji coupled with the efforts of the Chief Ministers, Shri Uddhav Thackeray ji, Smt Mamata Banerjee, Shri Arvind Kejriwal and all other States and Union Territories leaders have been commendable in fighting this pandemic. We have initially focused our efforts on the three cities - Mumbai, Kolkata and New Delhi with the realization that this is a start and we stand ready to contribute in whichever way possible going forward."