Ahead of the release of Aditya Dhar`s Dhurandhar, actress Yami Gautam has penned a reflective note on the growing practice of paid hype. The actress said that the `plague` of spreading negativity around a film before its release will significantly impact the future of the industry. She received support from her Dhurandhar co-star Hrithik Roshan, who also shared his thoughts on the matter.

Yami Gautam on paid negativity around films

On Thursday, Yami took to social media to pen a note highlighting the negativity surrounding her husband`s directorial, Dhurandhar, which stars Ranveer Singh in the lead. She wrote, “This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ or else face continuous negative writing (even before a film releases), feels nothing short of extortion. Whether used to hype a film or spread negativity against another actor/film, this arrangement is a plague that will severely impact the future of our industry.”