After Asim Abassi's much-loved show Churails (produced by Zindagi), the makers are all set to follow it up with another Pakistani original, a rom-com titled Ek Jhoothi Love Story. Through its leads, played by Bilal Abbas Khan and Madiha Imam, the October 30 offering shines a spotlight on South Asia's favourite subject—weddings.

Mehreen Jabbar, who has taken the directorial reins, says she was itching to make a social comedy set against the landscape of arranged marriages. "This show is a commentary on the prevalent culture of finding 'rishtas' and the relevance of arranged marriages in times of social media. It tries to tackle the unrealistic expectations of a partner—some want the guy/girl to be a green card holder, others want a doctor or an engineer. Even young people start pandering to their ideas of Prince Charming, becoming people they are not," begins the director over a phone call from New York.