The makers of Jabariya Jodi chose Navrang theatre in Andheri for their song launch, not for just one special reason, but two of them. The song Zilla Hilela was launched at the iconic theatre as there are a few scenes from the movie that are shot at the venue. Sidharth Malhotra shared, "There are two reasons why we chose this theatre, firstly you'll see this theatre in the movie." To add another reason, the director added, "This is the only theatre in Andheri where Bhojpuri films are released."

The song titled, UP Hile Zilla Hile, is a remake of a popular folk song from the heartlands of India and in Siddharth's words, "The song has rarely been heard in Hindi films in the last two decades." He further adds, "Our take on the original is modern with a unique flavour of harmonium and humorous lyrics."