Jackie Shroff posing at events with a potted plant in his hands is a frequent sight. The senior actor has consistently used public appearances to reinforce his message of preserving the planet and building a greener tomorrow. Now, he is taking his environmental advocacy forward with Mitti Ki Awaaz, an initiative that encourages young people to take actionable measures around sustainability. 

Shroff, who has founded the initiative with JK Foundation, a not-for-profit organisation, is clear that the youth need to be the driving force of change. Talking to mid-day, the actor said, “If the future belongs to the youth, they have to step in to shoulder the responsibility of a greener tomorrow. The planet must be shaped with them, and it’s our duty to clean up our mess.”