The much-anticipated trailer of Kalank was launched amidst huge fanfare at a theatre in Juhu, Mumbai. Present at this event was the entire star cast - Varun Dhawan, Alia Bhatt, Aditya Roy Kapur, Sonakshi Sinha, Madhuri Dixit, Sanjay Dutt and Kunal Kemmu.

At Kalank's trailer launch, Madhuri Dixit was asked how she and Sanjay Dutt began with Tamma Tamma song from the film Thanedaar (1990), and later their Kalank co-stars, Varun and Alia recreated this song's version for Badrinath Ki Dulhania (2017). On this, the dancing diva said, "It's wonderful. Fate was reckoning that we all four Alia, Varun and Sanjay sir work together."