When Katrina Kaif decided to venture into the beauty space, her entrepreneurial stance inspired many. Katrina, who is the only Indian actress to have her own beauty line, has been making a big difference with it. As the birthday girl ventured into an untapped territory she made sure to make Kay Beauty a brand that the ladies swore by. And the brand has been doing extremely well right from the time it launched. The idea behind the brand right from its inception has been to put women first, celebrating beauty in its natural form.

In fact, Katrina wanted to launch Kay Beauty to bridge the gap in the market and to have a voice about her experience with makeup in the beauty industry and as an actress over the last few years. Makeup has been something very personal to her and she just wanted to bring in a sense of freedom conversing about makeup and beauty in general. Right from the launch campaign of the brand Kay Beauty, a message that has been at the heart of the company has been that it's okay to be you, we are all beautiful, and we have to celebrate who we are.