Nutrela, the largest soya selling food brand in the country, has announced Madhuri Dixit Nene as its first Brand Ambassador. The alliance is aimed at promoting Soya as the most 'Dhakaad' (powerful) as well as healthy protein meal option at the disposal of mothers for their children. Nutrela Soya with 52 per cent 'Dhakaad' protein has more protein as compared to milk, dal or eggs, and is also 100 percent vegetarian.

Speaking of the association, Satendra Aggarwal, COO said: 'Nutrela is an iconic brand with a rich history of three decades of trust and leadership in the Indian food market. We are now proud to have Madhuri Dixit Nene as the first Brand Ambassador of Nutrela. She is a perfect fit for our brand, being a renowned Bollywood star and also a caring mother. Through this association, we want to spread awareness among mothers about the benefits of soya as protein rich, healthy, tasty, versatile and convenient meal option for their children.'