Updated On: 21 October, 2019 01:00 PM IST | | Partnered Content
Along with his team at CC, Vishwa has successfully organized over 1,000 audio-visual events for over 110 brands including Coke Studio, Sprite, Sony PlayStation, Bingo and Monster.

Vishwaraj Mohan
Meet Vishwaraj Mohan, a rootless cosmopolitan intent on challenging the single-city syndrome that the Indian entertainment scene limps along to. His focus is on creating the alternate narratives that the country deserves.
Founder of CounterCulture – dedicated to organizing live shows across India in a world where the smartest catchphrase to go trending in the last decade is 'Netflix and chill', Vishwaraj Mohan has taken it upon himself to understand and rewrite at least a bit of the evolution story as far as Indian youth is concerned. His entry point was – still is – live entertainment. He recognized the need for a revival in the desperately-lacking live entertainment industry well over a decade ago. The decision to found CounterCulture Entertainment, back in 2011, was instinctive in its timeliness, but it was a result of years of observation. His addiction to music made him a part of it early on, first while growing up in Bangalore, and then more astutely during his formative years in Mumbai.