Actor Prateik Babbar will be seen embracing the drag culture for Chola The Label at the upcoming Lakme Fashion Week's Winter-Festive edition. He says it is an attempt by to normalise topics that are usually not discussed in the mainstream.

"As Indians, we often don't talk about our sex and sexuality which is more like an undercover operation. This attempt by Chola is to normalise those topics that are usually not discussed in the mainstream by trying to engage in a dialogue on sexuality in the public domain," Prateik said in a statement.