Updated On: 07 August, 2023 11:38 AM IST | Mumbai | mid-day online correspondent
Superstar Shah Rukh Khan's inimitable style combined with Nobel laureate poet Rabindranath Tagore's timeless symphony in luring visitors from faraway lands to West Bengal in its 2017 tourism promotion ad

Shah Rukh Khan in the West Bengal tourism ad
To mark Rabindranath Tagore's 82nd death anniversary, we are looking back at notable moments in contemporary India that celebrated the nationalist, writer and poet.
One such instance was when Shah Rukh Khan's inimitable style combined with Nobel laureate poet Rabindranath Tagore's timeless symphony in a tourism promotion ad for West Bengal. The ad was a stereotype-defying piece of work and called upon people from faraway lands to witness the breathtaking beauty of West Bengal.