From urging women to talk about female fantasies to creating awareness, the initiative called OMH (Oh My Hrithik), intends to highlight the medical, psychological and social aspects related to the act. Radhika Apte who came across this page decided to lend her support by sharing a video that talks about her first fantasy and how we should be able to talk about our fantasies openly.

The official account of OMH took to Instagram to share Radhika's video captioning, "Thank you @radhikaofficial for sharing your first fantasy with us! We totally swear by what you said! There's nothing to be ashamed of!"