Actor Saif Ali Khan, who has launched his own ethnic fashion brand 'House of Pataudi' with Flipkart-owned online fashion retailer Myntra, wants to bring the idea of old heritage through his clothing line.

"I just love clothes. I have a certain sense of ethnic style in clothes. I feel there is a gap in the market and there are more people looking for Indian clothes online. So I talked to Myntra's CEO ... and we came up with the idea of 'House of Pataudi'," Saif told IANS.