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Sanam Teri Kasam's unrequited love story gets its happy ending after nine years

With Sanam Teri Kasam re-releasing in 400 screens, trade analysts expect an increase in shows amid the film’s unexpected popularity and low buzz around new movies

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(From left) Mawra Hocane and Harshvardhan Rane in the film

(From left) Mawra Hocane and Harshvardhan Rane in the film

It’s almost impossible to predict the box office. The film industry saw it last year as the audience warmly welcomed re-releases, with Laila Majnu —a washout upon its original release in 2018—becoming a hit during its second run. It looks like Sanam Teri Kasam (2016) may have a similar fate. As the Harshvardhan Rane and Mawra Hocane-starrer re-released yesterday, producer Deepak Mukut said that the film’s screen count was originally finalised at 60, but was increased after seeing the audience demand.  
  
“We had no plans to re-release the film, but about 70 fans came to our office and requested that we release it in the Valentine week. Initially, I was very unsure as the competition is high with Deva, and Loveyapa,” said Mukut, adding that the strong advance booking on online booking platforms has left him surprised. “While the film’s 2016 release had resulted in a Rs 25 crore loss, the re-release has proven to be a financial success. We have almost 400 screens across 350 cinemas. Exhibitors have been increasing shows organically.”

A still from Sanam Teri KasamA still from Sanam Teri Kasam

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