On the occasion of the 150th birth anniversary of Mahatma Gandhi, Ananya Panday launched a new campaign called Swachh Social Media with her digital social responsibility initiative 'So Positive' with a resolve to spread positivity across the Social Media and her call is so real, in order to curb social media bullying.

The Student of the Year 2 took to her social media and kickstarted the 'Swachh Social Media' campaign with an informative video where she talks about the repercussions of social media bullying and the solution with a campaign which holds much relevance.