"The more successful the villain, the more successful the picture" - it is these words by acclaimed filmmaker Alfred Hitchcock that inspired superstar Shah Rukh Khan to title his most ambitious superhero project, "RA.One" based on the villain's name.

Shah Rukh chose to name his upcoming flick "RA.One", based on the villain's role essayed by Arjun Rampal, and not as "G.One", his own character in the film.