<p>   u00a0</p>  <div id="cke_pastebin">   A source close to the project told PTI that the actor will shoot at select places in the state later in the month to showcase the natural beauty of Bengal along with its rich cultural heritage.u00a0</div>  <div>   u00a0</div>  <div>   <img alt="ShahRukh" src="/imagedata/2012/apr/srk_2.jpg" style="width: 500px; height: 1257px; " /></div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   &quot;SRK will be there as the face of Bengal. The 30-second short promotional films will try to sum up the rich flora and fauna of the state about which not many people are aware of,&quot; the source said.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   The &#39;Beautiful Bengal&#39; advertisements promoting tourism will be followed by a full-fledged campaign to create a positive and vibrant image of &#39;Brand Bengal&#39; and drive in industrialisation.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   A decision on this was taken in the recent meeting between the &#39;Don&#39; star and Chief Minister Mamata Banerjee last week.</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   &quot;But the exact shooting schedule is being worked out now. Our team will soon finalise the locations,&quot; said filmmaker Chowdhury, who had started his career by making ad films for multinational companies.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   Having won the National Award for best film for &#39;Antaheen&#39; (2009), Chowdhury has taken a month-long break from his busy schedule to work with King Khan.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   SRK, who also produces films under the banner of Red Chillies Entertainment, has taken a keen interest in the campaign and is involved at all stages right from conceptualisation to implementation.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   Apparently the actor, who has often described Kolkata as his &quot;second home&quot;, is not charging any fees as the brand ambassador.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   &quot;My fees for the job is that I have to get free fish fry each time I come here,&quot; the Kolkata Knight Riders (KKR) owner jokingly said to dismiss queries on his remuneration.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   Interestingly, Khan is not only promoting the state but also a number of city-based companies.u00a0</div>  <div id="cke_pastebin">   u00a0</div>  <div id="cke_pastebin">   Besides he has also signed up as the brand ambassador of Prayag Film City, coming up in West Midnapore district.</div>  

Bhardwaj's creativity, hard work wows Imran Khan

To inject fresh blood into the battered 'Brand Bengal' image, superstar Shah Rukh Khan will feature in advertisements to lure tourists and industrialists to the state and ace film director Aniruddha Roy Chowdhury will start shooting a few of them this month

SRK to shoot this month for 'Beautiful Bengal' campaign

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Home / Entertainment / Bollywood News / Article / SRK to shoot this month for 'Beautiful Bengal' campaign

SRK to shoot this month for 'Beautiful Bengal' campaign

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