Larry Flynt, best known for starting 'Hustler' magazine, has died at the age of 78.

E!News quoted NBC News as saying that the founder of 'Hustler' died in Los Angeles on the morning of Wednesday (local time). Flynt's representative told NBC News that the 78-year-old died "from the recent onset of a sudden illness," adding, "He passed quietly in his sleep at Cedars-Sinai Medical Center with his wife Liz and daughter Theresa by his side."