The promotional rollout for BTS’ upcoming album Arirang has taken an intriguing turn after the release of a new teaser titled “What Is Your Love Song?”. While fans eagerly expected to see the members in the clip, the short glimpse instead featured an animated visual narrative with no appearance from the group. This creative decision quickly caught the attention of ARMY, sparking widespread discussion online.

BTS comes with an animated promo

The teaser is part of the group’s larger promotional campaign leading up to the album’s release. Scheduled to drop soon, Arirang marks BTS’s fifth studio album and their first major group project in several years following the members’ military service hiatus.