BTS are facing online backlash after promotional content linked to their upcoming album Arirang sparked accusations of racism and cultural insensitivity among some viewers. The controversy emerged shortly after new visuals related to the project began circulating on social media, quickly triggering debates among fans and critics.

BTS new promo faces backlash

The criticism largely centres on a teaser and promotional material connected to the album’s concept. Some viewers claimed that the visuals appear to “whitewash” historical elements associated with the Korean folk song Arirang. The centuries old song is considered an important part of Korea’s cultural heritage and has several regional variations that hold deep cultural and historical significance.