Telugu superstar Mahesh Babu has ended his long-term association with a leading soft drink brand, with popular actor Vijay Deverakonda stepping in in his place.

After endorsing Thums Up for more than a decade, Mahesh has opted out and ended his deal with Coca-Cola. Vijay, who has now changed his Twitter user name to 'Vijay Deverakonda Toofan', has been roped in for the endorsement of the brand now.