After the stunning success of America Mappillai, ZEE5 – India's largest and most comprehensive digital entertainment platform for language content — on Wednesday announced the launch of the second ZEE5 Original in Tamil – Kallachirippu. ZEE5 hosted a grand party to celebrate the launch that was attended by industry stalwarts including renownded directors Vettrimaran, Ram, Partiban, Aravind Krishna, Prasnna, Balaji Mohan and Vignesh Shivan.

Produced by Karthik Subburaj of Mercury and Jigarthanda fame Kallachirippu that translates as 'Picture Perfect', is an intense thriller drama about a young urban couple whose arranged marriage goes horribly wrong when the wife accidentally kills her husband. This sets off a chain of events that reveal the true nature of every character involved in this marriage. On a deeper level, it delves into the unpredictability of life and the façade that one keeps up in society – what you see if not what you get, more often that not!It brings together elements of thrill, intrigue and excitement to the viewers.