Weeks after taking his Cable199only campaign to the Mumbai Grahak Panchayat, and subsequently to cable operators, city-based media consultant Ravi Nair appealed to the body he was protesting against, the Telecom Regulatory Authority of India (TRAI).

Nair, who had in previous mid-day interviews made a case for himself when suggesting that the regulatory body's newly imposed tariffs on TV viewing were not viable, has written to the TRAI stating that his pledge had found the support of 9,875 operators. Addressed to TRAI general secretary SK Gupta, his letter stated: "This is to bring to your kind notice that the cable operators are in full support for blacking out all paid channels which charge more than Rs 2.50 each, in the next few days."