Continuing its annual tradition, Oxford has announced its ‘Word of the Year 2024’!

Surpassing major trends of 2024 like ‘demure’ and ‘romantasy’, ‘brain rot’ has been declared the word of the year. According to the official statement by Oxford University Press, the term is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging”. It may also refer to “something characterised as likely to lead to such deterioration”.