In a significant move for the Indian retail landscape, UK-based fashion brand NEXT has officially entered the Indian market. The brand has launched its first physical store in Pune, marking the beginning of its India operations.

The Pune store launch is the first in a series of planned openings, with more locations expected in the coming months as part of the brand’s long-term expansion strategy in India. Located at Pavilion Mall in Pune, the store spans 7,100 sq ft. It has been opened in partnership with Myntra Jabong India (MJIPL), the company announced in a press release on Friday.