When their jobs, as an engineer and a business analyst, ceased to interest Chennai girls Bhuvanee Manogar and Preethi Ravichandran, they racked their brains for an option that they could take up along with their professions. As a result they zeroed in on a field that was alien to them — design. Thus, was born Aathmajaa (Sankrit: soul joy of a woman), an online saree boutique.