This could well be a manual for ‘How to ace a sale.’ After all that mighty four letter word can lure even the staunchest couch potato to the doors of a swanky store in the hope of buying a dress or a shirt for half the price.

What: Brocade dress
Where: Debenhams, Phoenix Marketcity, Kurla
Was: Rs 8,995
Now: Rs 4,497
Save: 50%

But half the battle in a sale is not just how much you pay, but what you pay it for. Imagine grabbing that last piece of a top or a shoe only to discover the version 2.0 is arriving at the store next month. Shop wisely instead we say.