We’ve heard of our share of zany travels, but hopping onto an autorickshaw for an adventure kick was way out of the question.It began in 2006 as Princely Jeyachandran, head of Indian operations, reveals, “The idea struck Aravind Bremanandam (founder and CEO), when he was participating in a fun rally in Africa. He got an old Ladha (a Russian car) for that rally which he was participating in, with his friends.”

Aravind Bremanandam (right), founder and CEO of The Rickshaw Challenge, taking control of the wheel