“I aim to take care of my skin rather than go after a perfect skin. The skin is going to look is the way it is—we are going to have open pores, acne and texture (issues)—and we are going to take care of it. I do not have unattainable beauty standards in my mind. So, yes, my approach towards skincare has changed for good,” says Prableen Kaur, beauty and fashion digital creator, whose Instagram page does not just have skincare and beauty tips, but also delves into separating the real from the make-up, and learning to accept one’s skin in its original form.

The Covid-19 pandemic has led people to prioritise personal healthcare, which has fostered a growing interest in understanding more about skin health too. Though an emerging phenomenon even prior to the pandemic, the improved access to social media content has further boosted the culture of self-acceptance, normalising skin problems, and further working towards a healthy skin, rather than looking for quick-fixes for instant results.