They might pack in a lot of zooming power, but super zoom cameras (those with optical zooms of 10x and above) generally have been cursed by form factors that tend to be more Oliver Hardy than Stan Laurel. According to most experts, that is the price one has to pay for having an extendable zoom in the camera. So you can imagine just how far our jaws dropped when we clapped eyes on the Sony Cyber-shot DSC-WX300.