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Welcome to the Google of e-commerce

With the fear of using money or sharing data on the Internet gone, Indians are buying online like never before. eBay, for instance, sees 13 transactions every minute in India. Emboldened by this trend, aggregators such as Buyt.in, Policybazaar and Bookyourttable.com are now acting as umbrella sites where surfers can compare rates across multiple sites before choosing the best deal

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A self-confessed online shopping addict, Arjun Jain, a 25-year-old software engineer, switched on his laptop to buy an eight GB pen drive in March this year. While clicking on several sites such as Flipkart, Snapdeal, Jabong and Ebay, he came across an advertisement of Buyt.in.

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