Monsoon, traditionally considered an off-season for travelling, is witnessing an increased demand from GenZs and Millennials flocking to explore adventure and scenic beauty, leveraging the advantage of low pricing and fewer crowds, according to industry experts.

"Being a traditionally low season for travel, Monsoon is the perfect time to embrace the great outdoors and experience travel at discounted rates with special offers from backwaters to wildlife safaris, biking trails, spiritual circuits to Ayurveda retreats," Thomas Cook (India) President and Country Head - Holidays, MICE, Visa, Rajeev Kale said in a statement.

Monsoon holidays offer something for every traveller across segments of families, millennials, working professionals, groups of friends, couples and 'frolleagues', he said.