Religious tourism has been contributing significantly to the travel industry. The industry is witnessing a Year-Over-Year (YOY) growth of 90 -100 per cent in the segment, say two of India’s reputed travel agencies. This travel trend has especially gained popularity among Gen Zers. Although a common notion prevails that they are busy partying, many are seeking calm and peace in life. Vaishnavi Merchant, a 26-year-old Mumbai resident says, “Visiting a spiritual or religious destination gives me a sense of satisfaction. When I visit such destinations, it gives me a positive energy. I feel at peace.”

She developed a liking to travel to religious places in childhood. “My family is very devotional. As a child, I have been travelling to spiritual places and gradually developed a liking for these places.” This Mumbai resident recently visited the Mahakaleshwar temple and Omkareshwar temple in Ujjain, Madhya Pradesh. These two destinations are dedicated to Lord Shiva. Now, Merchant is busy planning her next trip to Shree Jagannatha Temple in Puri. “I am Krishna devotee. Jagannatha Puri is significant to Krishna. I cannot wait to visit the temple,” says an excited Vaishnavi.