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Know about a new children's imprint, and how kids' habits are changing

On National Reading Day today, 68-year-old Wilco International launched a children’s imprint, Woodpecker Books. Natasha Bammi, publishing director of the Colaba-based publishing house tells us about reading trends among children, and challenges that today’s parents face

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A panel from Ouch That Hurt (right) A panel from I’m Anxious. Pics Courtesy/Woodpecker Books, Natasha Bammi

A panel from Ouch That Hurt (right) A panel from I’m Anxious. Pics Courtesy/Woodpecker Books, Natasha Bammi

MID-DAY: What led the publishing house to start a children’s imprint?
Natasha Bammi: I GREW up with books all around me. With my family’s publishing house, the scent of paper and the magic of stories were an everyday part of my childhood. Some of my fondest memories are of travelling with my father to the world’s most prestigious book fairs. I would marvel at the stunning children’s books created by international publishers like Igloo, Hinkler, and Parragon. Back then, such books were a rarity in India.

A panel from Bear is Anxious (right) A panel from Zebra is a Bully
A panel from Bear is Anxious (right) A panel from Zebra is a Bully

After years of hard work [studying publishing and being involved in various segments at Wilco International], my dream and vision [of bringing such titles to India] finally came to life in the form of Woodpecker Books. I want to promote the joy of reading stories that resonate with readers across the world while staying rooted in values that truly matter.

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