In 2016, Canadian artiste Paula McGlynn joined hands with Mumbai’s Sarang Sathaye and Anusha Nandakumar to start one of the first Marathi entertainment video channels, BhaDiPa. “It was a bold move, everything we invested was from our own pockets. And nothing like this had been done before. There were many creators who would create content in Marathi, but it wasn’t the only language they would create content in,” McGlynn recalls. Over a month after they rolled out their first production, Casting Couch with Amey and Nipun, they had already reached 25,000 subscribers. “The industry overwhelmingly came out in support of our work. We were soon approached by well-known actors like Sai Tamhankar, and various news channels as well,” she recalls.

Paula McGlynn