DIY postcards

For Anamica Jain, a Bengaluru-based digital marketer, postcard writing holds the core memories of a moment in time or a place travelled to, through the photograph, writing, stamps used, and date signed. “When you receive a postcard from someone, you become a part of their journey,” she adds. Jain began making her own postcards when she faced a lack of options. “There isn’t a variety of postcards available outside tourist spots, and even they have a limited collection. Hence, I started creating my own by converting photographs into postcards. Soon requests poured in, and I began selling them on Instagram, too.” With Christmas approaching, Jain will kickstart her annual secret Santa-like swap called Sleigh Mail where participants from across the world, or within India, will be allotted an address to mail, and receive a postcard from a secret Santa, too. “We start this early, where by November-end, all international postcards are mailed, and postcards within India are sent out by the first or second week of December,” she concludes.

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