The Bharatiya Janata Party (BJP) is gearing up to launch the second phase of its extensive membership campaign in Maharashtra, aiming to recruit 1.5 crore new primary members, as part of its broader strategy to establish itself as the largest political party in the state. The campaign, which is expected to gain momentum from January 10, has been named the 'Ghar Chalo Abhiyan,' and it will focus on enrolling members at the grassroots level.

According to state BJP president, Chandrashekhar Bawankule, the party's expansion efforts are well underway with the 'Sangathan Parv,' which was initiated on January 1. The second phase, which will begin on January 10, is designed to reach households in every one of Maharashtra’s 1 lakh polling booths. Under this ambitious plan, BJP workers aim to visit 40 to 50 homes in each booth area in order to register new members.