As Mumbai embraces the vibrant and spiritual festivities of Navratri 2024, small-time businesses in the city experience a significant uptick in activity. The nine nights dedicated to the worship of the goddess Durga not only bring people together in devotion but also provide a vital boost to local economies. From traditional attire to festive foods, the demand for various goods and services surges during this period.

The Economic Impact of Navratri

Local vendors, artisans, and shopkeepers prepare months in advance to capitalise on the celebrations. “Navratri is our biggest season,” says Rajesh Kumar, a garment seller in Dadar. “People are looking for traditional outfits, and this is when we make the most sales.” Many small businesses, particularly in areas known for their vibrant markets, see a rise in foot traffic as families seek out the perfect attire to wear for Garba nights and puja ceremonies.