Maharashtra-based artisans on Friday demanded CM Devendra Fadnavis' intervention after footwear similar to famous Kolhapuri chappals were allegedly featured in Italian luxury fashion brand Prada's spring/summer collection for men, alleging violation of geographical identification (GI) rights, reported the PTI.

According to the PTI, BJP Rajya Sabha MP Dhananjay Mahadik on Thursday led a delegation of artisans who craft this traditional footwear that originated in Kolhapur to meet CM Fadnavis. They presented a letter urging him to look into the violation and preserve the product, which is a symbol of the state's cultural heritage.

Talking to PTI, Mahadik said the patent and design of chappals being promoted by Prada are Kolhapuri and are being sold at Rs 1.7 lakh to Rs 2.10 lakh per pair.