The BJP is gearing up to strengthen its voter base in Mumbai ahead of the Assembly elections, with a focus on North Indian voters who form a significant portion of the electorate. After Navratri, a team of MLAs, MPs, and district heads from Uttar Pradesh and Bihar will arrive in Mumbai to lead the campaign. These leaders are tasked with rallying the party’s loyal North Indian supporters and attracting new voters in key constituencies. The campaign aims to build on the growing support the BJP has garnered from North Indian voters since the 2014 Lok Sabha elections.

North Indian voters constitute about 16 to 17 per cent of Mumbai’s electorate. “The constituencies of Kandivli, Magathane, Malad, Dindoshi, Versova, Dharavi, and Sion Koliwada are primarily dominated by North Indian voters,” said a BJP leader. “In a few other constituencies, North Indian voters can help secure a lead,” he added.