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‘Not hype, but tech’: Mumbai Apple fan explains why he queued for iPhone 17
Updated On: 19 September, 2025 03:32 PM IST | Mumbai | Tarun Verma
As Apple’s iPhone 17 series went on sale in Mumbai, tech enthusiasts queued in huge numbers. For Mumbaikar Dharmesh Omle, buying the iPhone 17 Pro wasn’t about hype but Apple’s ecosystem and features. While loyalists lined up for upgrades, some opportunists were seen reselling devices outside the BKC store.
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Inside the Apple BKC store. Pic/Tarun Verma
As Mumbai’s Apple BKC store turned into a buzzing hotspot during the early hours of Friday, tech enthusiasts gathered in large numbers to get their hands on the latest iPhone 17 series.
With customers arriving from across India to buy the iPhone 17 on launch day, some Apple loyalists said they purchased it for the technical upgrades rather than following hype or social media trends.
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