Taking forward the ethos of 'atma-nirbharta' propagated by Mahatma Gandhi and now reiterated by Prime Minister Narendra Modi, Radio City, India's leading radio network, has launched a novel initiative of Radio City Bazaar, which aims to turn the spotlight onto industrious homegrown businesses to give them a credible platform to build awareness about their business propositions. Through this initiative, Radio City stations across the nation have been giving an opportunity for these businesses to talk about their offerings on-air and reach out to a diverse set of audience.

Through Rag Rag Mein Positivity campaign, Radio City will proactively air positive stories on air through their shows across the nation, giving citizens hope that this phase shall pass soon. The conversations across the channel would be hopeful with the RJs being factual and informative but not bordering on negative sensationalism. Additionally, Radio City in Maharashtra has initiated positivity pill segment, wherein the RJs across the station have been sharing positive stories and information to keep the listener's mood entertaining and happy. Radio City's RJ Salil, Archana, Ginnie , and all breakfast show RJs across south are sharing positive stories along with tips and tricks for physical and mental wellbeing amidst these tough times.