Apple’s flagship store in Mumbai, expected to draw massive crowds on Friday for the launch of the iPhone 17 series, turned into a scene of commotion. Customers had queued outside the BKC Apple store since last night to grab the newly launched devices, but were shocked when the situation escalated into a physical fight.

A viral video circulating on social media shows punches being exchanged and abusive words hurled as tempers flared among those in line. The scuffle reportedly broke out between 7 am and 8 am on Friday, forcing security staff to intervene and restore order.