Bengaluru: Amazon readies for pilot of under-15 min delivery of daily essentials

Ecommerce giant Amazon is rolling up its sleeves to start this month a pilot of quick delivery of daily essentials in 15 minutes or less a move that would mark its entry into the booming quick commerce market in India where players like blinkit and Zepto have tasted runaway successSamir Kumar Country Manager Amazon India told PTI that the company is looking at selection with speed as its edgewhile we focus on implementing our strategy to offer the largest selection at fastest speeds and greatest value to customers in every single pincode across the country we are excited to start a pilot to give our customers a choice to get their everyday essentials in 15 minutes or less Kumar saidAmazons strategy has focused on selection value and convenience and the overall vision is to build a large profitable business in India he assertedThe Amazon veteran who is now leading India operations as country manager following the resignation of Manish Tiwary noted that the company has millions of customers across the country who trust Amazon and will look forward to this convenienceAccording to the company the pilot will begin in BengaluruAmazons latest move assumes significance as the quick commerce market in India is yielding explosive growth and driving major shifts in consumer behaviourAccording to a recent report by Datum Intelligence the quick commerce market size is expected to reach USD 40 billion by 2030 a jump from USD 61 billion in 2024Nearly half 46 per cent of respondents report reduced spending at Kirana shops indicating a shift in customer behaviour towards quick commerce platforms the report had notedThe quick commerce market is projected to capture approximately USD 128 billion of Kirana sales by 2024 accounting for 21 per cent of total sales on these platforms the report had further saidKumar said ecommerce in India offers a ton of opportunity as it is a small segment of the overall market something also true globally Factors like growing seller community here quality manufacturing enabling policies and young entrepreneurs combined with the power of technology offer a massive runway for growth he saidWe get excited about it We are quadrupling goal because we believe its achievable in the next five years and I will be surprised if we dont exceed that goal in the next few years he said as the company pledged its commitment to enabling USD 80 billion in cumulative exports from India by 2030 The new vision in fact marks an ambitious scaleup near quadrupling from the target so far of USD 20 billion by 2025Artificial intelligence and emerging technologies represent the next frontier of growth he addedOn smaller retailers levelling allegations of deep discounts and preferred sellers being given priority on the platform as well as CCI scrutiny on violation of local competition laws Kumar emphasised that the company runs a very compliant business and has an unwavering focus on customers which together will serve the company well in the long termWe obsess over our customers So for me protecting customer experience making sure we do the right things with the customer in terms of providing them the largest assortment giving them the best value and providing them the fastest speed is going to be paramount he saidKumar cited Amazon founder Jeff Bezos mantra that as a large company it is Amazons responsibility to make sure that small and medium business are also thriving alongsideAnywhere we operate our business we are scrutinised around the worldand as Jeff Jeff Bezos Amazon founder always says as a big company our responsibility is to make sure that small and medium business are also thriving with us he saidThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever